Reasons Why You don't Earn Enough Links

You know that you cannot rely on questionable tactics or automated placements if you want to be successful in link building. You must do your best to build links naturally. You can use a mix of intelligent link building through guest posts or co-op opportunities, but in most cases you're trying to attract links naturally. You've read all the advice that says that if your content is good enough, everyone will want to link to you on their own - you don't even have to worry about it!

But if you're like most marketers, you've found that this advice is not entirely tenable. They only deserve occasional links, and even then they are not very authoritative. This means that your SEO growth is stalling and you need better results if you want to continue.

This is where I can help you. The concept itself is a bit misleading, but otherwise reliable - so let's find out the five main reasons why you don't earn enough links:

Your content is not good enough

It's hard to admit to this problem, but "not good enough" can mean a whole range of things here. Remember that your content must be original, well-researched, detailed, concise, useful, entertaining and surprising - all at the same time. This is no easy task, even for experienced content marketers. You also need to consider the relevance of your content to your specific target audience, the timing of your publication and the competitive environment in which you distribute it.

"Your goal must be to deliver valuable content that is relevant to your consumers," says Alana Schwamberger, Senior Digital Marketing Manager at YourHearing.com. For us, this means that people with hearing loss are looking for hearing aids. We want to deliver the right content to the right audience at the right time - when they can benefit the most, and we see ourselves as a reliable resource and qualified experts on a topic they may not be familiar with.

If any of these factors are not right, even otherwise good content can be degraded from a "linkable asset" to a basic article. Do not take this as a statement that you are not capable of producing valuable content. You are capable of it. All it takes is a new prioritization of your goals and efforts. After all, invest more time and energy in a single knockout piece instead of spreading it across several different works.

Their content is not linkable

Let's assume that all your previous content was really "good". You have done research. You have offered something new. You have offered something useful, and you know that your target audience is interested. But for some reason, you don't get any links, even though you receive many posts and comments. Why is that? Because your content cannot be linked.

People link to things that generate completely new ideas, offer concrete statistics or have any medium they want to use on their own website. If you don't offer any of these things, people might love what they read, but they won't link to you.

You are not syndicating your own material

The misleading element of the idea that "good content attracts links by itself" is that you can produce good content, do nothing with it, and still generate links. This only happens if you already have an enthusiastic audience, and then building links may not even be a priority for you anymore.

Yes, your enthusiastic followers should do much of the work of sharing and distributing your material for you, but you need to give them a jump start, otherwise the cascade effect of viral sharing will not work. This means that you need to syndicate your published material on your own social media channels and distribute it on your own as much as possible. Only then will your work reach a threshold of visibility and make room for further growth.

You have not scaled

You can't write the same types of content for the same audiences through the same channels and hope to achieve ever better results. If you want to earn more links, you need to increase your efforts. Produce better content for a more receptive audience and open up new social contexts, new groups and new distribution channels. Find new multipliers to connect with and increase your engagement with your own users. Strategies do not scale by themselves. You have to make the effort to bring them to the level you need.

You are not doing enough to establish the connection

Manual link building often conjures up the idea of outdated black hat practices, but modern link building is only one way to offer a link as a valuable resource in an off-site content (a guest post). If the content is good and the editor has the authority, any manual link you create will immediately take over the authority. In addition, any external publishing channels you tap will serve as a valuable addition to your syndication and visibility network. You are guaranteed to receive more inbound links, while increasing your potential to reach new audiences and attract new links.

The sad fact is that link building is a slow process. The more authority you have, the more experience you have and the more resources you can use, the easier the process becomes. This means that there is a steep learning curve for companies new to the business. Keep this in mind when you start correcting your link building program and adding tactics, and be patient as you maintain your backlink profile for further growth.

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